Joel Bushby
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Who is Joel Bushby?

He went from getting expelled from two separate high schools to accruing a company debt of $100,000, to be a model and successful fitness entrepreneur.

Short Career of Joel Bushby

Joel Bushby has experienced his share of highs and lows, but one thing remained constant: his determination to achieve his objectives.

While his instructors warned him he would never amount to anything and he failed a year of school. Joel remained faithful to his own goals of achievement.

He has built a successful career in fitness modeling and online teaching through years of dedication and hard work, disproving the doubters.

“In my opinion, there is nothing to worry about as long as you have a roof over your head and food on the table. No matter how bad you believe your situation is, someone else always has it much worse than you do.

Body Measurements of Joel Bushby

Full Name: Joel Bushby
ALIAS: The Natural Transformer
ERA: 2010
PROFESSION: Fitness Model, Transformation Coach, Entrepreneur
WEIGHT: 205 – 215lbs (88.5 – 93.0kg)
HEIGHT: 5’11” (180cm)

“Be grateful & appreciate all that you’ve got right now. Remember, the luckiest person in the room is always the hardest worker.”

 Joel Bushby


  • Fitness Guru
  • Cover Model
  • Entrepreneur
  • Online Personal Coach & Body Transformation Expert

Fitness & Bodybuilding Competitions

  • 2014 INBA Australian Titles 1st place (bodybuilding)
  • 2014 INBA 1st place fitness model
  • 2013 Two Titles in North Queensland both 1st place (fitness)
  • 2013 North Queensland Titles 2nd place (bodybuilding)
  • 2012 Australian Titles opens 2nd place (bodybuilding)
  • 2012 Brisbane Titles intermediate 3rd place (bodybuilding)
  • 2011 Universe Titles novice 4th place (bodybuilding)
  • 2011 Queensland Titles novice 5th place (bodybuilding)

“If I can’t inspire you to get into the best shape of your life then I’m going to do my damn best to inspire you to live every day like it’s your last. Life is a short and delicate thing, make this one count.”

Biography of Joel Bushby

Issues at School

Joel Bushby recalls that while he was an active sportsman in his early years, he struggled to keep up in school. Due to his dyslexia and limited attention span, he struggled to comprehend and focus on the assignments given to him by his teachers.

I had a difficult time understanding or concentrating in school as a child since I was dyslexic, hyperactive, and had a very short attention span.

Joel “got into a lot of trouble” because he found attending school to be so uncomfortable. Joel’s issues were so bad that he had to redo a year of school because he couldn’t keep up.

Joel was expelled from two separate high schools over the years as his attention issues got worse and worse. He was informed by several teachers and principals that he would never amount to anything in life. Joe thought it was true at the moment.

Pursuing His Dreams

Joel, despite what some of his teachers had told him, started to understand as he grew older that he could live the life of his dreams.

He decided to follow his goal of becoming a fitness coach because he has always loved physical activity and fitness. But Joel found it quite difficult to make this choice.

In his early and mid-20s, Joel held a completely stable position. The only motivation he had to quit was his desire to launch his own fitness company.

It was tremendously scary for me to quit a perfectly stable career, say goodbye to all of my closest friends, move away, and gain the confidence to start pursuing my aspirations when I initially started on my path as a fitness professional, I recall.

Joel eventually decided to fully dedicate himself to turning his goals into reality and launched his fitness company in 2008.

Debt Issues

Joel encountered numerous challenges throughout the first year of his business’s existence. The largest of them was the debt he racked up over the months, which at one point exceeded $100,000.

Due to a mortgage, other loans, the expense of living, and the lack of clients, “I slid into a debt of over $100,000.”

Joel’s friends and family urged him to give up his interests and return to a “real job,” but Joel had a vision that he didn’t intend to give up. He was confident he will succeed in due time.


Joel finally experienced some success in his business after years of adversity. He started to build his firm while progressively repaying all of his obligations.

Joel discovered a brand-new assurance and sensation of self-belief during the procedure. He said, “I have found a whole newfound confidence and conviction in myself, which I now pass on to others to start improving their worlds.”

In addition to being a cover model, bodybuilding competition, and transformation specialist with an impressive resume, Joel is now the proprietor of a fitness business.

Training of Joel Bushby

Cardiovascular System

Joel typically begins his day with a 45-minute hike. Although some individuals might view this as a chore, Joel truly enjoys doing it. “To me, it’s basically like breathing; you just do it,” he declared.

I like the hues of nature and the rising light. I think it’s healthy for the soul and it gives you energy for the day.

Push-Pull Instruction

Joel exercises with weights five times a week using a push-pull routine.

In one workout, he can work up to four distinct muscle groups. He always trains with great focus and effort.

Joel’s Workout Plan

An example of a push day for Joel would be;

  • Leg Press, 4 sets of 10 reps
  • Dumbbell Chest Press, 4 sets of 10 reps
  • Standing Barbell Shoulder Press, 4 sets of 15 reps
  • Cable Flys, 4 sets of 12 reps
  • Triceps Dips, 4 sets of 15 reps

A pull day would look like this for Joel;

  • Deadlifts, 4 sets of 10 reps
  • Pull-ups, 4 sets of 10 reps
  • Bent-over Rows, 4 sets of 15 reps
  • Reverse Cable Flys, 4 sets of 12 reps
  • Barbell Biceps Curls, 4 sets of 15 reps

Joel usually works out his calves and stomach on the final day. “On the final day, I normally target my calves, abdominals, and any other areas of my body that are not inflamed.

Since my entire body is continuously uncomfortable, this usually only involves my calves and abs, but I still enjoy it, says Joel.

 Joel Bushby


Keeping it Natural

Joel’s average day comprises healthful and organic foods. He says he gets the majority of his groceries at the farmers market and that if he went to a supermarket, he would find all of his food there rather than in the aisles.

Joel Bushby obtains most of his protein from lean red meat, eggs, poultry, and fish. He also consumes some healthy fats in the form of avocados, coconut oil, and almonds. Joel consumes fruits, oats, brown grains, sweet potatoes, and other carbohydrates.

Joel also believes that water consumption throughout the day is crucial for the development of his muscles and his overall health.

Supplements Joel Bushby Takes

Joel only takes a handful of supplements, they are;

  • Vitamins
  • Fish oil
  • Protein Supplement
  • Greens Powder

“The best part about running online companies is I can run them anywhere as long as I bring my laptop. The worst part about running online companies is I can’t go anywhere without my laptop.”

Influences and Idols

In his first year in business, Joel was in debt, and the only person who could help him get out of it was himself.

Joel was able to fulfill his aspirations in fitness despite people telling him he wouldn’t succeed because of his vision and self-belief.

Enjoy every moment and never give up. I’ve never given up and I never will, and I’m gradually climbing the ladder to success.

What Joel Bushby can teach us?

Joel Bushby offers us a straightforward lesson: Always believe in yourself, regardless of what others may say.

People may try to criticize you or dissuade you from following your goals while you work toward success, but don’t allow their words to defeat you.

Joel Bushby’s mantra for success is to have faith in oneself, have a clear vision, and work hard.